T-MINUS 7 DAYS! ONLINE STORE COMING SOON!

For the last couple weeks we’ve been setting up an online store. When it’s up, you’ll be able to find all your favorite If Only brands online. The site will sell everything that you see in the store. keep checking in, it should be up soon.

NEW VANS SURF SIDERS, TEES, HOODIES AND DENIM

Hey y’all,  just got a fresh order of VANS surf siders, t-shirts, hoodies and jeans.

Fins are for shredding

We’ve got fins. Lots of fins. Flex fins, performance fins, nose riding fins, pivot fins -you need one. And no, they are no longer called skegs. Fin is the appropriate term. Fins are unlike putting “rims” on your car. While they do look cool, they are also super functional. Do it.

Albacore flex fin

Here’s a little history on the nifty turning device.

The surfboard fin is a stabilizing strut fixed to the rear of the surfboard to prevent it from sliding sideways. In the early days, surfers would stabilize the board by hanging the toes of their back foot over the edge of the board and would steer by putting their foot in the water. The innovation of a skeg in 1936 —by either or both of Woody “Spider” Brown or Tom Blake— revolutionized surfing, allowing surfers to direct the board’s momentum and providing more balance whilst turning. The template of the modern surfboard fin was developed by George Greenough in the 1960s.

You want it? We got it.

jbay north shore and new CI’s

Hey Shredders. J-bay is on. I guess you already knew that though since you got in trouble with your boss for streaming the heats while you’re supposed to be writing that TPS report. Anyway we’ll post the highlights for ya.

Also, next week is the SANS annual meeting at Tribeca. And if you stay till after the meeting you get to see that classic North Shore. “hey yank! the channel ’s ovah here!”

Oh and by the way we’ve got some new Channel Islands boards in the shop. Come in and check it out.

New Innersections Up

Check out John John’s part. This is a winner, can’t wait to see his full one…

green T

peep this stripped T from RVCA

RVCA striped T

ho -das my dolla

green stripes and small waves

We got out this morning for the little incoming swell. Longboards and summer suits. Man it was fun. Sometimes you just gotta have the right board for the conditions. You could have maybe ridden a shortboard, but the waves were mushy and small. On the longboards however it was perfect. Like an all you can eat buffet. We’ve got a few longboards in stock and some more on the way. We also just got a shipment of fins -lots of sizes and style. And since it’s t-shirt weather….

RVCA striped T

Here’s a clip to get you psyched on small waves and longboards.

Wetsuits? We’ve got you covered.

He shredders and shredderets. Here at the shop we’ve got you covered with the finest wetsuits available. In stock we have Patagonia R3 suits as well as a couple different offerings from West. Both brands offer excellent performance and durability. Come in and try one on. And don’t forget to grab some wax and one our new shop T’s.

Patagonia R3 suits

Ladies West 4/3

Patagonia

Stocked wetsuit room

shop T’s

come get one

New longboards!

Hey yay yay. Yes, we’ve got them in finally. Beautiful and 100% handmade longboards. Timmy Patterson sent use three longboards -two performance and one resin tinted beauty the bridges the gap between performance and old school. He send along a beautiful 7′0″ egg for those of you looking for paddle power without the length of a longboard. Check out the surfboards page to see what we have in stock or call Johnny if you have any questions. Eggs and longboards don’t last long in the shop so do dilly dally.

We’ve also been getting lots of fresh gear from RVCA.




and just a little beach break action from the RVCA team down in Mexico.

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